Roscoe’s 50th Anniversary Thank You LA Festival Case Study | Event Branding, Logo Design, Website Design
Roscoe’s 50th Anniversary Thank You LA Festival
Event Branding • Website Design • Email Marketing & Event Support
MoneyGraphics supported Roscoe’s House of Chicken ’N Waffles through the Thank You LA 50th Anniversary Festival, helping shape a milestone moment for one of Los Angeles’ most iconic brands. From logo design and sponsorship materials to digital promotion, registration, and recap, the work was built to carry the celebration from first announcement to post-event follow-up. What began through referral grew into an ongoing working relationship with the brand.
Goal
Roscoe’s already carried the legacy, recognition, and cultural weight. What the event needed was a visual presence that felt worthy of the moment and could support the celebration clearly across sponsorship outreach, registration, promotion, and post-event storytelling.
Scope
- 50th Anniversary Logo
- Sponsorship Deck
- Event Website
- Recap Website
- Social Media Graphics
- Eventbrite Setup
- Email Marketing Support
Together, these pieces helped the event show up with more clarity, consistency, and momentum from launch through recap.
Outcome
The work helped generate 6,695 RSVPs through free registration, drive 17,237 page views, and support a turnout of 8,000+ attendees. It also helped capture 3,768 email addresses for future marketing while supporting a large-scale event that gave away more than 12,000 pieces of chicken.
Just as important, the festival opened the door to an ongoing relationship that continues to support how Roscoe’s shows up across the business today.
Logo Design
Social Media
